Dan Green – Making The News vs Reacting To It
Dan is a top-producing loan officer at Waterstone Mortgage in Chicago and Ohio and a perennial nominee for Illinois Loan Officer of the Year.
He is also the founder of Bring the Blog, and his personal mortgage blog, The Mortgage Reports, is among the most widely-read mortgage blogs in the country.
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Class Overview:
Making the News – Rather than Reacting to the News
Most consumers get their real estate news from the mainstream media, and for the most part it’s doom, gloom and half-truths.
Mortgage Blogger Dan Green decided he was tired of his clients getting their financial advice from the talking heads on the local news – and took matters into his own hands.
Today, Dan’s clients, prospects, and referral sources get the straight dope from a trusted advisor – him.
In this one hour class, you’ll learn:
1) Why you have 3 seconds to hook a reader into your story, and how Dan does it.
2) How to mix and match content to keep your readers engaged and impressed.
3) How Dan structures his day to ensure that he’s not just blogging – but closing loans as well
4) The importance of first-impressions online
Category: Atlanta
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