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Todd is a Maryland-based mortgage professional with over ten years FHA/VA experience.

We’ve asked Todd to share his knowledge and experiences with direct mail advertising.

Some people swear by direct mail, others detest it. Which is right?

At Mortgage Revolution, you’re going to get the straight truth from Todd.

How to Use Direct Mail With For Targeted Results

Department store pioneer John Wanamaker once said “I know half the money I spend on advertising is wasted, but I can never find out which half.”

During this session with Baltimore, MD based originator Todd Raley, you’ll learn how he’s solved this age-old problem via direct mail advertising.

Todd will teach you:

1) How to select a target audience and purchase quality data

2) How to draft a compelling direct mail piece – and what mistakes to avoid

3) Best practices for fielding inbound response and generating sales

4) How to make sure your direct mail campaign is compliant with state/federal law