Webinar – Scott Schang – Complex Solutions For Complex Problems
* Please forgive the sound quality on my end, but Scott’s audio comes through fine.
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Scott Schang, a Branch Manager in Orange County, CA, has put together a killer online education / marketing system over the past year that generates enough loyal business to employ 8 full-time loan officers.
By integrating GoToWebinar.com, WordPress, Mortgage CRM Strategies and several other social media tools, Scott has raised the bar for consumer education and positioned himself as the undisputed expert in his niche.
In true MRev spirit, Scott is sharing his systems and experience with other lending professionals for the simple purpose of freely giving back to the community.
If you can’t make his live presentation in Atlanta, please feel free to join the conversation at the bottom of this post and grow with us in 2010.
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Bullets:
- Scott provides Home Ownership Education
- Be a true consumer advocate
- 2008 Production (prior to his system) – 68 funded loans
- 2009 Production (after one year online) – 191 funded loans
- People don’t work, systems do
- Set up a machine that works more efficiently than 100s of loan officers can
- A system that has Specific and Measurable Results
- Focus on providing more value than your competition
- Develop educated clients and referral partners
- Create an important reason to communicate with your database every week
- Teaching Sells
- Master a niche
- Define what your clients really need, and go give it to them
[...] last night, while I was in the middle of adding a new webinar to the MRev site, preparing my slides for #vrebc, cleaning up the content schedule for our mortgage [...]
Great video. You are right, webinars are huge!!
We average at least one per day and are smaking it out of the park!!
Playing recorded ones has been our best kept secret…..