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Atlanta Agenda

MRev ATL | January 10-12, 2010 | Cobb Galleria – Atlanta, GA

Daily Bullets:

7:00 – 9:00: Networking and Coffee
9:00 – noon: Main Stage Presentations
noon – 1:15: Lunch Break
1:15 – 5:00: Breakout Sessions
6:00 – 10:00: Mastermind Groups / World Domination

Related Links:

Event Organizers

Mark Green – Sponsors
Brian Larrabee – Finance
Mark Madsen – Events
David Childers – Production
Chris Brown – Networking
Victoria Del Frate – Education

Thank You MRev ATL Sponsors

Mortgage Coach

Ratewatch

Mortgage Dashboard

Benchmark Mortgage

Estate of Mind

Credit Plus

Primary Capital Mortgage

Courthouse Retrieval Systems

Top of Mind Networks

Day 1 – Jan 10 – Main Stage Opening Presentations
	Introduction to Mortgage Revolution Atlanta • Mark Green, Brian Larrabee, Mark Madsen • What you can expect from the speakers, breakout sessions, networking… • History, Vision, Future of the Mortgage Revolution
	Ric Edelman – Stop Selling And Start Educating • How to be Client Centric vs. Product Centered • It Can Be More than Just a Mortgage: Educating Your Clients About Money • Why a Mortgage Should be a Big Part of a Client’s Financial Plan
	Dave Savage – Turning Ideas Into Loans • Two ideas that can put 3 new loans in your pipeline within the next 30 days • Examples of the top 5 most successful mortgage sales strategies that will work in 2010 • Learn about the patterns of success of today’s top producers

Breakout Sessions
Sales and Marketing	Internet & Social Media	Finding Your Niche
1:15 pm to 2:45 pm	1:15 pm to 2:45 pm	1:15 pm to 2:45 pm
Rene Rodriguez Selling In Tough Times. The Importance Of Trust And Building Relationships.	Scott Schang Educate New Clients and Build A Large Targeted Database With Live Webinars	Ed Conarchy Building Your Business After The Fed Stops Buying MBS and The $8,000 Tax Credit Disappears
3:00 pm – 3:50 pm	3:00 pm – 3:50 pm	3:00 pm – 3:50 pm
Larry Montani The Art of Building Lead Generating Relationships – Finding A Niche Market To Serve	Derek Egeberg First-Time Home Buyer Seminars: How I got 287 Attendees To My First Event	David Kuiper Who ARE You? The Power of First-Impressions / Differentiating Yourself From the Competition
4:00 pm – 5:00 pm	4:00 pm – 5:00 pm	4:00 pm – 5:00 pm
Brian Kludt Hyper-Charge Your Database: Building A Referral-Based Annuity Machine	Pat Kitano & Kevin Boer “Social Broadcasting” Through Twitter: Own Your Local Media Online	Tom Ward How to Create A Clear Sustainable Path to ProfitAbility using the Business Blood Pressure Model

Day 2 – Jan 11 – Main Stage Opening Presentations
	Mike Smalley – Welcome to Day Two of MRev • Summary of Day 1 highlights • Overview of Day 2 presentations • Smalley insights and thoughts on the progress of MRev
	Sue Woodard – Don’t Just Listen To The Experts, Become One • If you understand human nature and emotion – you can understand the financial markets • Fundamentals – Economic Reports, Inflation, the Fed, Geopolitical headlines • What makes money move? Fundamentals vs. Technical’s; both based on emotion and human nature
	Stewart Hunter – Values Based Lending • Define the “Why” behind everything you do in your business • How to create buy-in with referral partners and team members • Develop a blueprint for success

Breakout Sessions
Sales and Marketing	Seminars and Presenting	Government Loan Programs
1:15 pm to 2:15 pm	1:15 pm to 2:15 pm	1:15 pm to 2:15 pm
Brian Larrabee Essentials to Building A Bigger, Better & Brighter Business	Bob Rutledge Reciprocal Partnerships: Becoming Indispensable To Your Real Estate Partners	Mary Schaber Eyler FHA and VA Loan Processing – What’s New & What Works Best
2:30 pm – 3:30 pm	2:30 pm – 3:30 pm	2:30 pm – 3:30 pm
Jim McMahan Gaining Market Share With a “More for Less” Mindset	Dan Green How I Built A Mortgage Blog That Generates 7.4 Leads Per Day
4:00 pm – 5:00 pm	4:00 pm – 5:00 pm	4:00 pm – 5:00 pm
Khai McBride Extreme Loan Officer Makeover: Change Your Game…Change Your Life	Michael Smalley How to Conduct Real Estate Agent Workshops – Getting Agents To Bring You Donuts	Mike Grace Top 10 Advantages of Mastering FHA Mortgage Financing

Day 3 – Jan 12 – Main Stage Opening Presentations
	Brian Larrabee – Welcome To Day Three Of MRev • Summary of Day 1 highlights • Overview of Day 2 presentations • Larrabee insights and thoughts on the progress of MRev
	Frank Garay & Brian Stevens – Video Marketing 101 For Mortgage Professionals • Technology used to capture, edit and publish videos to the web • Explore fun and creative ideas for using video with clients and referral partners • Learn easy ways to integrate video into your blogging and social media agenda
	Roberto Monaco – Influence Through Storytelling • Establish a deeper connection with any audience, anytime, anywhere • Sell more by establishing a logical and emotional presentation simultaneously • Influence more people into action, and inspire your team to greatness

Breakout Sessions
Sales and Marketing	Internet & Social Media	Niche Marketing
1:15 pm to 2:15 pm	1:15 pm to 2:15 pm	1:15 pm to 2:15 pm
Susan Ross Mastering Your Mastermind: Facilitating Successful Referral Partner Mastermind Groups	Mark Madsen & Mark Green Down and Dirty Social Media Marketing: Combining CRM With SEO / SEM Strategies	Todd Raley Direct Mail Marketing Secrets, Systems and Statistics. Learn How To Master Your Niche
2:30 pm to 3:30 pm	2:30 pm to 3:30 pm	2:30 pm to 3:30 pm
Daniel Kublawi Turning Passions into Prospects & Closings into Beginnings	Jason Berman & Brad Nix Proven Web 2.0 Strategies For Success	David Lukas & Heath Lehman How We Created A Successful Weekly Radio Show In Our Market

Main Stage Closing Presentation
	Tim Davis – Goals Are For Soccer Players, What You Need Is Action • Don’t let work overwhelm you when you get home from Mrev • Set up a simple game plan for implementing the valuable strategies you’ve learned • Take control of your success in 2010

MRev ATL Speaker Video Gallery