New York 2010

MRev North East | October 15-17, 2010 | Westchester Marriott – Tarrytown, New York

Quick Facts & Links:

Schedule Outlook:

  • Fri, Oct 15
    7:00 pm – Early registration and networking at bar
  • Sat, Oct 16
    9:00 am to Noon – Main Stage Opening Keynote
    1:00 pm to 6:00 pm – Breakout Workshops
  • Sun, Oct 17
    9:00 am to Noon – Main Stage Presentations
    Noon to 1:00 – Special Lunch
    1:00 pm to 2:20 pm – Breakout Workshops
    2:30 pm to 5:00 pm – Closing Keynote

NY Organizers

.MRev NY SpeakersMRev NY Sponsors

Dustin
Hughes
Pat Kitano
Pat
Kitano
Khai McBride
Khai
McBride

Doc
Kruckeberg

Dave
Hershman

Garrick
Werdmuller

Derek
Egeberg
Brian Larrabee
Brian
Larrabee

Marc
Savitt

Mike
Gulitz

Bob
Rutledge
Chris_Brown
Chris
Brown

Jason
Klaskin
Mark Green
Mark
Green
Ed_Conarchy
Ed
Conarchy

J. ‘Hammer’
Helmer

Andrew
Berman
Rene Rodriguez
Rene
Rodriguez

Anny
Havland

Mike
Metz

S. John
Murray

Shaun
Guerrero

Larry
Montani

eom_banner_mort_rev

Top of Mind Networks

RateWatchMortgage Coach

.Day 1 – Saturday, October 16 – Main Stage Presentations

Brian Larrabee – The MRev Kickoff – Making The Best Of A New World In Lending
9:15 to 10:15

• MRev, the Man, the Mission and You
• Change What We Can, Deal With What We Can’t
• Licensing, Testing and Fees – Curse or Blessing?
• Turn Your Hurdles Into Opportunities
• Fighting Back – We Can Win In The End If We Work Together

Dave Hershman – Yesterday, Today and Tomorrow
10:25 to 10:45

• You Won’t Believe What’s Better Right Now
• Loan Officer Or Loan Industry Leader – You Need To Choose A Side Today
• Making The Commitment – 2 Days That Will Change Your Life If You Let It

Rene Rodriguez – This Is YOUR Mission, And It Starts Here Today
10:45 to 12:00

• Five Strategies For Developing Positive Habits Within 30 Days
• What The Givers Gain Principle Means To Me
• Lead By Example

Breakout Sessions
Afternoon Workshops: 1:00 pm – 4:00 pm

Description:

This hands-on session is for loan officers that want to learn how to integrate video into their education, communication and marketing strategies.

We’ll also be coving a few advanced tips and tricks for using the latest video production techniques.

Regardless of your Internet savvy, you will have a video published online at the end of this session.

Course Highlights:

• Fast & Effective Production
• Best Equipment To Use
• How To Record & Edit
• Online Video Hosting
• Technology Options

Section Leaders:

Jonas Kruckeberg
Garrick Werdmuller
Dustin Hughes
Anny Havland

Description:

Learn how to setup the three pillars of your social media foundation in this interactive Internet marketing 101 course.

Whether you’re into building relationships online through social networking, documenting the path to homeownership by publishing content on your site, or simply broadcasting targeted news via auto-syndication micro-blogging, this class will help you find perspective and purpose for your web activities.

Course Highlights:

• Facebook Business Pages
• Twitter Lists
• Google SEO Strategies
• Niche Blogging
• Marketing Properties
• Hyper-Local Blogging

Section Leaders:

Pat Kitano
Chris Brown
Bob Rutledge

Description:

An intense training and discussion group about High Touch, Referral Based client care systems that will help establish long lasting business relationships built on trust, loyalty and constant communication.

Overcome the market uncertainty that the constant changes in lending guidelines and government regulations are creating for buyers, homeowners and agents.

Course Highlights:

• Home Buyer Seminar Success
• Pro Database Management
• Referral Relationship Building
• Working With Financial Planners

Section Leaders:

Derek Egeberg
Ed Conarchy
Larry Montani
Khai McBride
Linda Hall
Jason ‘Hammer’ Helmer
Shaun Geurrero
F. John Murray
Mike Metz

Featured Presentations: 4:00 pm – 6:00 pm

Videos Gone Viral
Dustin Hughes

Learn How To Create Visual Videos In Under An Hour That Will Get 75,000 Views

Database Marketing
Mark Green & Mike Gulitz

Stop Sending Meatloaf Recipes to Vegetarians- The Power of Database Marketing Done Right

Top Producer Panel

Learn from some of the best in the biz. Each will be sharing strategies that they are using to be successful today

.Day 2 – Sunday, October 17 – Main Stage Presentations

Joe Puther & Dave Savage – Turning Ideas Into Loans
9:00 to 10:00

• Put 3 New Loans In Your Pipeline Within A Month with These Four Ideas
• The Top Five Most Successful Sales Strategies That Worked In 2010
• Patterns And Habits Top Loan Officers Share

Marc Savitt – Legislation, Regulations and Your Mortgage Business
10:00 to 10:30

• Why The Legislators And Regulatory Agencies Don’t Ask For Input From Industry Professionals
• What Information To Look For Out Of Washington As It Relates To Your Business
• Don’t Feel Helpless – Quick Ways To Make Your Voice Heard By Policy Makers

Jason Klaskin – Double Your Business Without Doubling Your Effort
10:40 to 11:15

• Generate An Additional Loan For Each Closed Transaction
• Three Unique Ways Of Creating Raving Fans
• The Wagon Wheel Effect – Closing Loans With Multiple Referral Partners

Credit and Credibility – Critical Info From Inside Fair Isaac – (No Video Allowed)
11:15 to 12:00

If you haven’t had a dispute on one of your client’s credit reports ruin or stall one of your loans, you will shortly – unless you get this important information!

Why you need to know about Fannie Mae’s new Loan Quality Initiative

Breakout Sessions
Day 2 Featured Presentations: 1:00 pm – 2:00 pm

Incorporating Video Into Your Business

Anny Havland

Consumption of online video is massively on the rise.

Video is more important than ever to maintain and build client relationships.

Be a step ahead of your competition and learn the fundamentals of how you can start to incorporate video into your business plan immediately.

Spin Your Social Media Web

Bob Rutledge

To be found and heard in the social media forest you need to be everywhere that your audience is.

Strategic content placement is the key to successfully connecting with and communicating to your clients online for the purpose of building trust through education.

Learn how to leverage a few Internet tools to do the work of expanding your reach and message.

Close More – Work Less – Good Life

Khai McBride

How do you implement the cool stuff from MREV without getting sucked back into your business or working more hours?

Learn a fast and simple system that will reduce the time you spend babysitting your files.

Scale your business up to increase closing volume, or spend more quality time with your family – confident that your clients are being taken care of.

Blueprints For Success – Putting It All Together: 2:00 pm – 2:20 pm

Monday Morning Video

Let’s review the necessary steps you’ll be taking Monday morning to get your first video published and promoted online.

Social Media Blitz

Follow this simple and proven game plan for getting in front of your clients online with the right information they need.

Tomorrow Starts A New Day

You will leave with an action plan for implementing the key elements learned in the sales and management workshop.

.Final Keynote Presentations

Rene Rodriquez – Pulling it All Together
2:30 to 3:15

• The Psychology Of Change
• How HTML5 Taught Me That Anything Is Possible With The Right Friends
• Taking Everything You’ve Learned In The Past 24 Hours And Making It Last Through 2011

Dave Hershman – What Does It Mean To Be A Mortgage Advisor?
3:30 to 5:00

• How To Differentiate Yourself As A Trusted Advisor vs A Salesperson
• Your Clients Know What You Charge – How To Make Sure You’re Worth It
• Speaking And Teaching Like A True Professional

A Positive Change Of Pace For The Mortgage Industry

Mortgage Revolution is more than just a non-profit event, it’s a grass-roots movement created by mortgage professionals for mortgage professionals.

All of our profits go to charity, and the event organizers even pay for their own travel, hotel and show ticket. Yeah, it’s a different kind of event.

Come network and learn with the industry’s finest – and make 2011 your best year ever.

If you were one of the original 300 in Atlanta, then you know how fired up we are to change the game for mortgage professionals.

We believe that it is our personal responsibility to bring some honor back to the mortgage business. It shouldn’t be up to Capitol Hill to ensure mistakes of the past are not repeated.

Since education is at the heart of reform in our industry, Mortgage Revolution is all about connecting street level originators and volunteer event coordinators who want to share the strategies that help them succeed in today’s market.

This isn’t a pitch fest where mortgage vendors buy the right to SPAM an email list or promote their products from a stage under the guise of “speaking”.

There will be 3 educational tracks at Mortgage Revolution New York tailored to meet the needs of any mortgage professional, no matter what your level of experience or niche is:

  • Core Knowledge – Presentations about the progression of the origination cycle: prospecting, the application, loan structure and underwriting, closing, post-closing and long term database management.
  • Advanced Concepts – An emphasis on technology, web 2.0, social media marketing, etc… Learn how to build perpetual equity in your online presence and make the web work for you.
  • Owner/Manager – With compliance and regulation overwhelming our industry, learn about new standards for recruitment, compliance/QC, compensation models, future of 3rd party origination, etc.
MRevNY – Video Gallery